Superwinch has been a recognised brand name and specialist in the manufacture of winches and rescue systems for over 45 years.

Its reputation has been built over time on the quality and durability of its products and the company has been known, primarily in the USA and throughout its history worldwide, for supplying winches for leisure and industrial applications. Superwinchs are used primarily on off-road vehicles, trucks, trailers, boats and in a variety of lifting and towing applications.

As outdoor activities and industries have required towing and lifting equipment, Superwinch has continued to expand its presence in the international market to meet the needs of its users. This has included the introduction of more advanced and powerful models, as well as adapting to changing market demands.